May 6, 2024

Press Contact: Maria Saraceno-Ward, Marketing Manager, LBM Advantage, Inc. 555 Hudson Valley Avenue, Suite 200, New Windsor, N.Y. 12553


LBM Advantage Announces New Controller 

New Windsor, N.Y.


LBM Advantage, one of the nation’s leading lumber and building materials cooperatives, proudly announces the appointment of Rodline Smith as their new Controller. Smith brings well over a decade of invaluable accounting and leadership experience, further solidifying Advantage’s commitment to excellence in fiscal management.


Smith will work out of the New Windsor headquarters where she will assume responsibility for all accounting functions including leading a dedicated team of accountants, accounting specialists, and supervisors. Her primary duties encompass preparing and analyzing financial reports, managing audits, ensuring accounting accuracy, and compliance with regulatory standards. Smith will also collaborate closely with Dave DeJoy, Advantage’s Chief Financial Officer, to formulate and implement strategic financial initiatives.


Before joining LBM Advantage, Smith served as the Controller for AdWeek in New York City, where she honed her skills in navigating complex accounting environments. On her hiring, Dave DeJoy stated, “Rodline Smith’s impressive track record and extensive background make her a valuable addition to the Advantage team. I look forward to closely collaborating with her to serve our members and vendor partners.”


Smith commented, “, “I am honored and excited to join the LBM Advantage team. I look forward to contributing to the continued success and growth of the organization through effective financial management and strategic planning. I am confident that together with the talented team at LBM Advantage, we will achieve our goals and further strengthen our position as a leader in the industry.” 


LBM Advantage is a wholly member-owned lumber and building materials cooperative comprised of the industry’s premier independent LBM retailers. Its mission is to provide a competitive advantage for its members by leveraging their collective power. Advantage operates four locations in New Windsor, N.Y., Grand Rapids, M.I., Smithfield, N.C., and Conroe, T.X., offering national programs with regional expertise.