Midwest Building Suppliers Association MBSA

Indianapolis Session:

Wednesday, October 2

East Lansing Session:

Thursday, October 3

Plug into ideas that will light up your company’s brand—and its sales

Word of mouth advertising alone won’t pay the bills. Expensive ads aren’t the answer. The best LBM dealers have learned to promote themselves profitably by relying on a low-cost combination of social media, branding, e-newsletters, events, flyers, special funding, and plain old press releases. These building material suppliers get maximum gains from minimal budgets. What do they do right?

The Webb Analytics Marketing and PR Boot Camp, co-sponsored by the Midwest Building Suppliers Association, is your opportunity to pick up ideas and learn practices that will transform your marketing efforts from moribund to marvelous. If you manage marketing at your LBM company, this event will teach you the basics.

Your instructor: Craig Webb, the former editor of ProSales and now president of Webb Analytics

Craig Webb has been a communications pro all his working life. He was editor-in-chief of ProSales for 12 years, and before that worked as a reporter and editor at The Wall Street Journal, McGraw-Hill, and UPI. He created industry-leading newsletters, won national writing and editing awards, and speaks to dealers nationwide. Nobody knows more about both how to communicate and what a dealer must do to succeed.

In One Day, You’ll Learn To:

Create social media that leads to sales
Build brand awareness at low or no cost
Turn your customers into advocates
Increase vendors’ marketing support
Take your website to new heights
Organize events and PK sessions
Write press releases that get published
Better track your campaigns’ ROI
Employ the power of logos and mascots
Enhance your brand with podcasts
Communicate effectively with co-workers
Produce great TV and radio ads
Respond to reporters when a crisis erupts

We’ll Be in Indianapolis on Wednesday, Oct. 2. Register Now!

The Webb Analytics-Midwest Building Suppliers Association Marketing and PR Boot Camp will take place from 9 a.m. to 4 p.m. ET on Wednesday, Oct. 2, at the MBSA’s headquarters, 3502 Woodview Trace, Suite 300, Indianapolis, Ind. 46268.

Admission is just $245 through Aug. 31, $295 from Sept. 1 to Oct. 1, and $345 at the door.

Sign up now at at webb-analytics.com.

Questions? Need a hotel nearby? E-mail Tim Murphy at tmurphy@theMBSA.org, or give him a call at 317-875-3737.

We’ll Be in East Lansing on the campus of Michigan State on Thursday, Oct. 3.

The Webb Analytics-Midwest Building Suppliers Association Marketing and PR Boot Camp will take place from 9 a.m. to 4 p.m. ET on Thursday, October 3, at the Kellogg Hotel & Conference Center, 219 S Harrison Rd, East Lansing, MI 48824.